Success in business doesn’t happen by chance—it’s the result of a deliberate strategy, adaptability, and relentless pursuit of growth. In this blog, I share seven key principles that helped me transition from working 70-80 hours a week in the restaurant industry to building a thriving real estate business. If you’re ready to scale your business or manage your virtual assistants effectively, these insights are for you.
1. Set a Clear Vision and Goals
Success begins with clarity. Define your long-term vision and set actionable goals to achieve it.
Pro Tip: Write down your goals and break them into smaller, achievable milestones.
For instance, when I transitioned to real estate, my goal was to close 60 transactions a year. I achieved this by hiring a coach who had a proven system, which allowed me to scale faster.
2. Strong Financial Management
Your business cannot thrive without financial discipline.
After experiencing bankruptcy, I adopted a conservative approach to spending, focusing on Return on Investment (ROI) for every dollar spent.
Recommended Reading: Profit First by Mike Michalowicz – a guide that helped me maintain profitability.
Always track your marketing expenses and ensure they yield at least five times the investment.
3. Adaptability to Market Changes
Markets evolve, and businesses must adapt to survive.
In real estate, strategies like short sales were effective for years, but trends shifted, requiring a pivot to stay relevant.
Key Insight: Stay updated with industry trends and be ready to adjust your strategies when needed.
4. Customer Focus
Customer satisfaction drives business growth.
Regular follow-ups, feedback sessions, and clear communication with clients build trust and loyalty.
Pro Tip: Create systems to ensure consistent communication, even during busy periods.
5. Effective Marketing
Effective marketing is the backbone of any successful business.
Track and Optimize: Measure the performance of every campaign to identify what works.
Cut out ineffective strategies and double down on those with the highest ROI.
6. Continuous Learning
Lifelong learning is non-negotiable for success.
I’ve benefited immensely from having multiple coaches and mentors who have achieved what I aspired to.
Action Step: Invest in courses, coaching, and masterminds to accelerate your growth.
7. Build a Strong Team
A solid team frees you to focus on business strategy rather than daily operations.
My first hire was a marketing assistant to execute strategies, followed by an administrative assistant, a buyer’s agent, and an inside sales agent.
Smart Hiring: I allocated 12% of revenue to build a virtual team, ensuring profitability.
Start small and scale by hiring skilled virtual assistants to manage tasks like marketing, customer service, and sales.
Bonus: Achieving Work-Life Balance
By building systems and processes, I’ve achieved the freedom to travel while managing my business remotely. Recently, I spent two months in Greece while overseeing operations seamlessly.
Ready to Scale Your Business?
If you want to learn how to hire, train, and manage virtual assistants or implement these strategies in your business, this blog (and our accompanying YouTube channel) is the perfect resource.
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